segunda-feira, setembro 26, 2022
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Tom Barker Takes the Thrill of F1 to the Subsequent Stage With the Penthouse


The Penthouse
Picture: Tom Barker Group

Whats up Tom! Inform us just a little extra about your self and the Tom Barker Group.

Residing on this fast-paced world we’re the chosen “cash can’t purchase expertise” accomplice of many forward-thinking corporations who actually worth the funding in spending high quality time with their most valued purchasers.

We obtain this by means of First Class Method 1 Hospitality Experiences, with our premium F1 suite The Penthouse by Tom Barker Group. We additionally work carefully with them to realize numerous model sponsorships and associations inside Method 1 and Method 2 by means of our key relationships within the sport. Giving our purchasers thrilling business alternatives which might in any other case be unattainable.

This sees me spend my time travelling everywhere in the world between Australasia, Singapore and additional overseas with my stunning accomplice Emilee as we tackle new alternatives and develop the enterprise into a world operation.

What would you say is your motivation behind organising The Penthouse and Tom Barker Group?

My motivation for establishing our firm comes from my two passions in life; firstly, motor racing, Method 1 particularly and secondly, folks, working laborious with like-minded folks and making nice issues occur. The fun of seamlessly delivering a outstanding expertise for our friends is vastly satisfying.

“Probably the most dedicate of all pleasure is fulfilling the pleasure of others.”

Jean de la Bruyere

Motor racing is an unimaginable sport and in some ways a subculture. In New Zealand, we’ve a really wealthy historical past courting again to the Nineteen Sixties with Bruce McLaren and Denny Hulme in Method 1. I imagine this laid a pathway of success for a lot of generations of antipodes on the world stage, rising up across the sport definitely lit a hearth in me to go and obtain one thing nice with my life.

I launched The Penthouse Method 1 Hospitality Expertise in 2018 on the Australian Method 1 as a method of bringing like-minded folks collectively to construct nearer connections with one another and expertise the game from a brand new perspective.

Was there a memorable anecdote that you could possibly share with us and what was your response?

There are a lot of nice tales, having the legendary Martin Brundle (Sky Sports activities F1 lead commentator, former F1 driver and arguably probably the most revered face in Method 1) be a part of us in The Penthouse solely half an hour earlier than his well-known Grid Stroll broadcast on the beginning grid of the 2022 Australian Method 1 Grand Prix.

It was an absolute coup, as Martin hardly ever does these sorts of appearances, particularly on race day. It was a particular second for us all and we’re very proud to name Martin a good friend. Who is aware of possibly he’ll make one other go to to The Penthouse in Singapore. You’ll have to attend and see.

In your opinion, is creating an unforgettable service expertise the most effective type of hospitality?

Picture: Tom Barker Group

Completely, I imagine when internet hosting our company consumer’s VIP friends at The Penthouse we’re successfully representing every of their manufacturers. Our consideration to element and clear communication are essential components to the method.

With this in thoughts, our function is to create a vibrant but secure and relaxed surroundings mixed with meticulous consideration to element and naturally the most effective views of Method 1. Executed accurately by us and it’s one thing they’ll bear in mind for a lifetime and most significantly create a stronger private connection to the corporate.

What do you suppose is exclusive about The Penthouse that units it other than its opponents?

We encourage our purchasers to have “new eyes” by means of first-class hospitality, visitor choice, and growing a particular relationship with every of them. Every little thing we do is with large ardour and a spotlight to element.

Our mission is to assist our purchasers to attach with like-minded folks in an open and pleasant surroundings. When having fun with our first-class hospitality they have an inclination to chill out and are extra open of their conversations, serving to them to construct stronger relationships with others.

It’s right here we’ve seen first-hand many multi-million greenback alternatives come up between our company purchasers and their VIP friends. To return and have enjoyable with us but in addition give them robust business worth is the actual buzz for me.

The non-public relationships we construct with our purchasers are definitely particular. A lot of whom have grow to be buddies, mentors and dependable advocates over time. They share in our achievements and type a part of an ever rising worldwide group of inspiring and influential folks.

You’ve been a accomplice with the Australian Grand Prix since 2019, how do you suppose your previous experiences shall be helpful with the upcoming Singapore Grand Prix contemplating that it will likely be an evening race?

Picture: Tom Barker Group

We actually minimize our enamel with the Australian Method 1 Grand Prix, they gave me a possibility in 2018 to have our personal suite, believed in my imaginative and prescient and have been an integral accomplice in our success to this point.

The teachings, alternatives and connections we’ve shaped out of The Penthouse with the Australian Grand Prix Company over the previous 4 years stand us in nice stead for our growth into Singapore.

There are different notable Grand Prix circuits all over the world, comparable to Circuit de Monaco, Autodromo Nazionale di Monza and Silverstone, to call just a few. Why have you ever chosen Singapore to be the subsequent pit cease?

I simply love Singapore. Watching the primary Grand Prix in 2008 on tv at 13 years previous made me keen to return right here and become involved by some means. So to be internet hosting The Penthouse right here in 2022 is considerably of a childhood ambition achieved.

Possibly it’s the shining lights, and the general vitality of the place however there may be simply one thing magical about Method 1 vehicles screaming by means of this metropolis at evening that made us know Singapore needed to be the subsequent frontier for The Penthouse by Tom Barker Group.

Solely in recent times has Asia began to select up motor racing, how completely different is that this tradition from the West?

In western tradition typically, all of us love vehicles and the sense of freedom they afford us. Automobiles are typically accessible for folks and in addition an important type of transport given the distances many people should cowl in our each day commutes.

From there folks grow to be “automobile proud” and genuinely benefit from the thrill of driving. Race circuits have been constructed to make driving quick in a managed surroundings a lot simpler and the fascination with motor racing was born. It truly is a subculture amongst fans.

Do you suppose F1 fans in Asia are typically youthful than that of followers in Europe? And why?

Picture: Tom Barker Group

Typically sure, I imagine the large progress of E-Sports activities or simulator competitors in Asia just lately has performed a key position in younger folks forming a ardour for vehicles and motor racing. Racing simulators are so reasonable now and provides entry to only about each automobile and race circuit on this planet all from the consolation of their residing rooms. We are actually seeing a cross-over from E-Sports activities racers being aggressive in real-world racing environments which is superior!

Additionally native heroes on the Method 1 grid give the Asian fanbase somebody to cheer for, thus driving large curiosity. There are at the moment three distinctive drivers from the area in Method 1 now which is improbable: Alpha Tauri has Yuki Tsonoda (Japan), Williams Racing has Alex Albon (Thai) and Zhou Guanyu (China) is driving for Alfa Romeo.

Aside from The Penthouse, the place you present a first-class expertise to benefit from the Grand Prix, will you be venturing to cowl different prestigious occasions or excursions?

We do a wide range of “cash can’t purchase” experiences predominantly in New Zealand and Australia by combining each thrills and luxurious. From high-performance driving with Porsche to {golfing} at among the world’s finest golf programs, different unique experiences embody heli-skiing, helicopter vineyard excursions, personal air exhibits by the Pink Bull Air Race World Champion and galvanizing visitor audio system from Rugby World Champions to Method 1 drivers.

We now have an thrilling idea that we’ll be launching in 2023. Will probably be all the above mixed into one unimaginable week of first-class journey and hospitality for a choose group of high-performing folks.

What are some thrilling actions that friends can stay up for with you throughout this F1 Singapore Grand Prix?

Picture: Tom Barker Group
Picture: Tom Barker Group
Picture: Tom Barker Group

Our friends travelling abroad shall be hosted from the second they land in Singapore until they depart, taking in among the finest eating places with unique waitlists, and having fun with town from a brand new perspective.

The spotlight is our Method 1 hospitality at The Penthouse, nonetheless guaranteeing a seamless week with different like-minded folks can also be essential. Our friends, together with our staff, are all staying on the Capitol Kempinski Singapore. They’re a terrific resort accomplice and given the variety of friends we’ve staying, it should actually give the expertise a homely vibe.

Do you’ve got a favorite F1 driver?

Sure, I do. It’s just a little left of subject and he handed away effectively earlier than my time however New Zealander Bruce McLaren is somebody I actually admire.

Beginning out life utterly bedridden as a baby with a critical hip challenge, he fought on to grow to be an absolute pioneer of Method 1 each as a driver and founding father of the McLaren Racing Workforce. This can be a testomony to his unimaginable spirit and character.

Probably the most superb story about Bruce I imagine was within the Nineteen Sixties and 70s the place he can be flying throughout the Atlantic a number of instances per week tending to his enterprise and motor racing commitments between Europe and the US. Unusual even as we speak, and completely unimaginable in that period, he proved that no barrier might get in his technique to success.

The legacy he has left with the continued success of McLaren Method 1 Workforce and McLaren Automotive could be very particular. He’s definitely an inspiration to me.

Some other thrilling information to share with us?

Sure, we do. We’re very near saying our thrilling plans for The Penthouse in Monaco and Las Vegas Method 1 races in 2023. Additionally some alliances with Method 1 groups and drivers will give our purchasers even higher entry to the game and business alternatives with international attain.

For extra details about The Penthouse, click on right here.

For extra F1 reads, click on right here.



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