For Fast Launch:
September 23, 2022
Robin Goist 202-483-7382
Lexington, Ky. – Native diners simply would possibly assume twice about chowing down on fried rooster after they see—and listen to—“Hell on Wheels,” PETA’s new guerilla-marketing marketing campaign that includes a life-size rooster transport truck coated with pictures of actual chickens crammed into crates on their solution to a slaughterhouse, full with precise recorded sounds of the birds’ cries and a subliminal message each 10 seconds suggesting that folks go vegan. The truck will head to the College of Kentucky’s Chick-fil-A location and the School of Agriculture, Meals and Surroundings—and can drive across the Locust Hint AgriScience Heart, Paul Laurence Dunbar Excessive Faculty, and Lafayette Excessive Faculty on Monday as a part of the group’s nationwide tour.
“Behind each bucket of fried rooster or barbecued wing is a once-living, delicate particular person who was crammed onto a truck for a terrifying, depressing journey to their loss of life,” says PETA Govt Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an enchantment to anybody who eats rooster to keep in mind that the meat trade is merciless to birds and that the kindest meal is a vegan one.”
Birds killed for his or her flesh are bred to develop such unnaturally giant higher our bodies that their legs typically develop into crippled below the load, and the sheds to which they’re confined are so filthy that the pink, watery goo in packages of rooster is known as “fecal soup.” They’re trucked by all climate extremes, generally over tons of of miles and with none meals or water, to slaughterhouses, the place their throats are slit—typically whereas they’re nonetheless aware.
Upcoming stops on the “Hell on Wheels” tour embody staking out rooster eating places in Charleston, West Virginia, in addition to Greensboro, Raleigh, and Winston-Salem, North Carolina.
PETA—whose motto reads, partly, that “animals usually are not ours to eat”—opposes speciesism, a human-supremacist worldview. For extra info, please go to PETA.org or comply with the group on Twitter, Fb, or Instagram.