For Instant Launch:
September 20, 2022
Robin Goist 202-483-7382
London, Ky. – Diners on the World Rooster Pageant simply may suppose twice about chowing down on birds’ wings and different physique components after they see—and listen to—“Hell on Wheels,” PETA’s new guerilla-marketing marketing campaign that includes a life-size rooster transport truck coated with photographs of actual chickens crammed into crates on their technique to a slaughterhouse, full with precise recorded sounds of the birds’ cries and a subliminal message each 10 seconds suggesting that folks go vegan. The truck will stake out the pageant on Thursday, Friday, and Saturday as a part of the group’s nationwide tour.
“Behind each Buffalo or barbecued rooster wing is a once-living, delicate particular person who was crammed onto a truck for a terrifying, depressing journey to their demise,” says PETA Government Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an enchantment to anybody who eats rooster to keep in mind that the meat business is merciless to birds and that the kindest meal is a vegan one.”
Birds killed for his or her flesh are bred to develop such unnaturally massive higher our bodies that their legs usually change into crippled underneath the burden, and the sheds to which they’re confined are so filthy that the crimson, watery goo in packages of rooster is known as “fecal soup.” They’re trucked by way of all climate extremes, generally over tons of of miles and with none meals or water, to slaughterhouses, the place their throats are slit—usually whereas they’re nonetheless acutely aware.
The “Hell on Wheels” tour has included stops exterior a number of different meals festivals and state festivals: the West Chicago Meals Pageant, the Style of Buffalo in New York, Nashville’s Sizzling Rooster Music Pageant and the Memphis Rooster & Beer Pageant in Tennessee, and the Illinois State Truthful in Springfield. The truck has additionally pushed by rooster eating places in Baltimore, Cleveland, Philadelphia, Pittsburgh, St. Louis, and different cities.
PETA—whose motto reads, partly, that “animals aren’t ours to eat”—opposes speciesism, a human-supremacist worldview. For extra data, please go to PETA.org or comply with the group on Twitter, Fb, or Instagram.