Farm-to-consumer startup Deep Rooted has raised $12.5 million in a Collection-A funding spherical led by IvyCap Ventures. Its present buyers Accel, Omnivore, and Mayfield additionally participated within the spherical.
The Bengaluru-based startup was co-founded by Avinash B R, Gururaj Rao, Arvind Murali, and Santhosh Narasipura in 2020.
Their intention is to change into “India’s first model for vegatables and fruits (F&V)”.
The corporate at present operates in Bengaluru, Hyderabad, and Chennai, and gives city shoppers with good high quality vegatables and fruits straight from farmers. They provide over 200 sorts of vegatables and fruits.
They use conventional strategies in addition to new-age ones like greenhouse, net-house and open fields. They run the most important variety of greenhouses throughout the nation.
By way of its greenhouse community, Deep Rooted can ship a year-round provide of contemporary, flavorful, residue-free produce, utilizing a fraction of the water and land in comparison with standard farms. Their web site states that they save water by 60 per cent utilizing drip irrigation.
Chatting with The Higher India, Gururaj Rao says they plan to make use of this funding to determine their presence throughout South India.
“We’re going to use this funding to scale our enterprise throughout main cities within the south. We may also increase our expertise. We plan to determine ourselves as a pan-India model for F&V within the subsequent three years. That is in direction of our objective of being the nation’s first model for F&V,” he says.
The founders initially began an agri-tech startup known as Clover Ventures round three years in the past, which was supplying F&V to companies. Nonetheless, when the pandemic started in 2020, they needed to pivot.
“It was then that we launched the model Deep Rooted, which works as direct-to-consumers as a substitute of companies. We proceed to work with the farmers and provide high-quality merchandise,” Gururaj provides.
Ashish Wadhwani, companion at IvyCap Ventures, mentioned, “F&V as a class is ripe for disruption. Deep Rooted, with its razor-sharp give attention to F&V, has already showcased a sustainable and worthwhile view of the chance whereas delivering worth to each the farmers and finish shoppers. We’re excited to be a part of their development journey.”
In the meantime, Prashanth Prakash, companion at Accel, added “Constant top quality and sustained availability are two key components on this class to win shopper belief, and Deep Rooted Co delivers each with its end-to-end administration of the provision chain. They’ve already constructed a considerable base of completely satisfied shoppers and I sit up for seeing them scale this in South India & past.”
Edited by Divya Sethu
‘D2C startup for farm produce Deep Rooted raises $12.5 Mn’ by Gyan Vardhan for Entrackr, Revealed on 22 September, 2022